Annual Reports that Mean Business

Demonstrating a professional and contemporary approach to financial and corporate reporting, Smart Media The Annual Report Company helps organisations report and communicate most effectively by making the best use of any medium - traditional print, web, mobile, video and audio.

Focused exclusively on annual reports, we provide cutting edge thinking on integrated reporting and sustainability, and help you to present all statutory and supplementary disclosures in an innovative, lucid and compelling story that meets your business objectives, while also being an interesting read.

As a certified carbon neutral company, we offer to make the production of your annual report also carbon neutral through offsets. Going further, we encourage and assist clients to measure and report their own environmental footprint, which often results in measures that promote more efficient use of resources as well as cost savings.

Our latest contribution to the profession and industry recognition

Smart Media - Exclusive Sponsor for
The 7th Investor Relations Best Practice Awards

Wednesday, 16 September, 2015
The Address, Dubai Mall, Dubai

Reporting 3.0: Annual Reports for the Global Village

Smart Media Chairman Dr. Vijith Kannangara delivered a keynote address on "Stakeholder Reporting Best Practices on the other side of the world" and on the Smart Media methodology that was used to produce Asia's first integrated annual report at the convention preceding the exhibition of the Best Annual Reports of the World at the Museum of Arts and Crafts in Hamburg.

Smart Media presented the genesis of the first integrated annual report in Asia
at the International Integrated Reporting Conference of the Confederation of Asian and Pacific Accountants.

Jonathan Labrey, Director, International Integrated Reporting Council delivered the keynote speech titled "An Overview of Integrated Reporting". This was followed by two panel sessions.

Panel Session 1:

Will Integrated Reporting get off the ground?

  • Why is it important?
  • What are the benefits?
  • Who wants it?
  • What are the challenges and barriers?


  • Dr. S.K. Gupta, India
  • Dr. Andrew Conway, Australia
  • Mr. Mark Spofforth, UK
  • Mr. Anwaruddin Chowdhury, Bangladesh

Panel Session 2:

What is needed to implement Integrated Reporting?

  • Experiences and examples, including pilot programmes?
  • Lessons learnt


  • Mr. Robert Thomason, Australia
  • Mr. Neil Stevenson, UK
  • Dr. Vijith Kannangara, Sri Lanka
  • Mr. M. Iqbal Ghori, Pakistan
  • Mr. Prabhakar Kalavacheria, India
Ananda Jagoda, Chief Creative Officer of Smart Media The Annual Report Company received the RedDot award in Berlin, Germany on October 24, 2012.

Red Dot Design Awards 2012

The Red Dots are a set of international product and communication design prizes awarded annually by Design ZentrumNordrheinWestfalen (Nordrhein Design Centre), Germany. It is a globally recognised qualification and communications centre for industry, politics and society. Red Dot Awards have been presented since 1955 for achievements in the fields of corporate design, advertising, interactive media and sound design, and are considered under the three categories comprising product design/design team, communication design/design agency, and design concept.

We won our third Red Dot this year.

Smart Media is certified as a carbon neutral company

Smart Media is now completely carbon neutral under Scopes 1 and 2 as well as selected sources under Scope 3 of the GHG Protocol Corporate Standard by offsetting its own operational emissions with

In 2008, Smart Media encouraged a client to voluntarily publish their carbon footprint in the annual report. Since then, the number of client companies reporting their GHG emissions in annual reports have grown, supported by Smart Media’s consultancy assistance which includes training, development of data entry forms and computation of GHG emissions in accordance with the GHG Protocol Corporate Standard.

Link to official site

Smart Media sets new record at the International
ARC Awards

On Thursday 26th September 2013, we clinched the the pinnacle Platinum Achievement Award on account of becoming the company to win the highest number of awards on behalf of their clients. We won for our clients, a record 94 ARC awards including 25 Golds and 7 Grands. The latter are the Best of the Golds across all categories and have been popularly dubbed the ‘Oscars’ of annual reports. Vijith Kannangara, Raja Senanayake, Jayantha Nagendran and Suwini Amarasinghe of Smart Media accepted the award at the gala presentation that took place at the Trump Soho Hotel in New York City.

Our bag of seven Grands included the Grand Award for the Best Online Annual Report from across all countries outside the USA and the Grand Award for the Green/Environmentally Sound Annual Report.

Smart Annual Reports

- Interview with Dr. Vijith Kannangara

"Very simply, they want to know what is in store for the future. Will the organisation excel at what it does in the future? Does it have what it takes to do so? Is their story credible? Most reports say a lot about the past but seldom give a clue about these things."

Sashini Gajanayake and Raja Senanayake of Smart Media The Annual Report Company together with Joshua Ong, Director Global-Asia Hub, Capacity Building Division of Singapore Business Federation draw the winner of the New iPad on day 1 of GES 2012
in Singapore.
Alan Tan Wing Wton, Director ASEAN and South Asia, Global Business Division of Singapore Business Federation and Ms. Bahar Erdogan, International Media Coordinator of Sharjah Media Centre draw the winner of the New iPad on day 2 of GES 2012 in Singapore.

Global Entrepolis@Singapore

Heralding the entry into Singapore, Smart Media
The Annual Report Company became a sponsor of the Global Entrepolis@Singapore 2012 which was held from
23 - 25 October 2012 at the Resorts World Sentosa.

This leading business leaders' forum is an annual business platform which brings together a community of regional business leaders, entrepreneurs, high net-worth individuals and policy makers for a series of highly focused discussions on the latest outlook on global markets, business model trends, innovative ideas and new approaches to growth in an ever-shifting economic landscape.

Corporate Sri Lanka's 'A Team'

Smart Media's Chairman Dr. Vijith Kannangara was picked by LMD as one of the top ten captains of business, commerce and industry in Sri Lanka in 2012.

About Smart Media The Annual Report Company


From its beginnings in Colombo, Sri Lanka in 1994, Smart Media The Annual Report Company has championed a strategic, communications-based approach to financial and corporate reporting.

As the practice of supplementary 'beyond the numbers' disclosures grew in popularity with firms around the world, a variety of competing 'standard reporting formats' gained traction. In our opinion, none of these formats offered a one-size-fits-all solution.

Instead, Smart Media, by now the leader in its home market, chose to develop a reporting approach based on the use of the most appropriate reporting format for a given client and/or strategic situation. We begin every commission with a clean slate and an open mind.

Over the years, we have used this approach to help clients in South Asia, South East Asia and the Middle East produce harder-working, more strategically effective annual reports and other corporate communications material.

Our Philosophy

Traditionally, private and public firms alike favoured a 'need-to-know' approach to financial and corporate reporting. Few went beyond the boundaries of statutory disclosure. Then, in the 1980s, firms began to see statutory reports as a medium for communicating corporate and even marketing messages. Company annual reports began to resemble product brochures and sales catalogues.

Over the next two decades, statutory and regulatory authorities drove a trend towards enhanced reporting on corporate governance, regulatory compliance and risk management. Organisations discovered that a more open approach to reporting was good for public and stakeholder relations. Thus began the era of triple-bottom-line reporting, with firms reporting their impacts on society and the environment as well as their operational and financial performance.

Today, firms face a bewildering variety of regulatory requirements and disclosure options. Most cope with the confusion by adopting an ad hoc approach and relying on the magic of imaginative graphic design to make their reports stand out. Design and print production houses tend to encourage this, since it plays to their greatest strength: visualisation.

To us, however, this buffet of disclosure options and reporting formats represents an opportunity for firms to customise their annual and other reports to be media of strategic communications. By selecting the right disclosure options and formats, we make your reports work harder, communicating exactly what you want to say to shareholders and other stakeholders. This is not simply about image, but about communications in support of business objectives and goals.

We acknowledge the central importance of design, but always in the service of good communications. We believe in corporate reporting that means business.

To see how we realise this philosophy on behalf of our clients, take a look at some case studies.

What We Offer

Custom Development and Design

Although there's no need to keep reinventing the wheel, we see a difference when it comes to annual reports.

Annual report design and development must respect the boundaries set by statute and regulation. This still leaves considerable freedom in a firm's choice of what to disclose and why, what reporting format to follow and how to present the selected information most effectively and compellingly.

Before we help our clients make these decisions, we ask many questions. What are the firm's strategic objectives? What considerations arise from operations and performance over the reporting period? What were the most important of the year's developments and how best to present them? What were the effects of pertinent economic, social and environmental factors?

From the answers, we use tried and tested methodologies to work out how best we can tailor your report to help meet the agreed communications objectives - such as choosing the most appropriate reporting format and design approach, or considerations of style, tone and presentation and so on. Everything must serve the communications objectives, everything must work in synergy - yet we must never be boring. The report should be a pleasure to look at, to hold, and to read.

There are no off-the-peg solutions at Smart Media The Annual Report Company. Having produced over 1,500 annual reports for our clients, we still start afresh every time.

Technical Expertise in Reporting

Quite apart from the writing, design and print management skills that any good design house should be able to offer, Smart Media The Annual Report Company also offers advice and expertise on the technical side of reporting itself. This includes:

  • Advice on what reporting guidelines or formats to adopt and adapt
  • Consultant support in developing systems and procedures to capture the necessary data
  • Advice on presenting corporate governance and risk management rules, procedures and data
  • Support for integrating the 'sustainability' side of the story with financial reporting to present a concise and coherent communication about how the organisation creates value.

Proficiency in New and Traditional Media

We employ a design and production approach that integrates with ease a suite of media options that capture the most effective way of communicating your message. The options include:

  • Traditional print-based media
  • Web-based media
  • Video
  • Mobile media

Expressions in different media are developed concurrently, with the same commitment. There are no 'favoured' media or 'poor relations', as each chosen medium will seamlessly complement one another with a very focused overarching business objective.

Full Range of Design and Production Skills

Smart Media The Annual Report Company is equipped with the full range of design and production skills you would expect, from strategic consultancy and project management through conceptualisation, report writing, editing and proof-reading, graphic design and art direction, print and production co-ordination, and multimedia production support. We also have excellent relations with creative-input suppliers such as photographers as well as with production facilities and printers in the region.

Case Studies

It has been our good fortune that many of our clients share our passion, and approach the production of their annual reports in a spirit of daring and innovation. Featured below are some recent annual reports that reflect this spirit.

Ithmaar Bank B.S.C

Chronicling a story of transformation

An investment bank that transformed itself into an Islamic retail bank in 2010 following the global financial crisis, Ithmaar Bank in Bahrain tracked its journey forward through a trilogy: the paradox of seeing a profit in a loss in 2010, a renewal of passion and commitment in 2011, and a new direction with purpose in 2012.

Al Rajhi Bank

Balancing tradition and modernity

Al Rajhi Bank of Saudi Arabia, a global leader in Islamic banking celebrated its Silver Jubilee in 2012. The Bank’s annual report demonstrates how it has successfully embraced the best of technology while holding firm to its roots and being receptive to the changing needs of customers.

Sri Lanka Telecom PLC (Sri Lanka)

Straddling the timeline between today and tomorrow, Sri Lanka Telecom's over 150-year heritage has been about fulfilling the evolving dreams and aspirations of its customers - from basic connectivity to the eclectic applications that distinguish the communications business today. Appropriately themed 'Giving life to thought', the FYE 2014 annual report goes beyond mere statutory reporting while making a maiden attempt at integrated reporting.

Hayleys PLC

When fiction is a forerunner to fact

The Hayleys annual report underscores the Group’s 135-year heritage of innovation and business acumen in turning fiction into fact. The report theme, approach and design portray a national business leader with strength and resources and a long history of profitability. Attempting its first integrated annual report, the Company effectively communicated its message through the print, web and mobile mediums including a short video summarising the whole.

Citizens Development Business Finance PLC

In its FYE 2014/15 annual report Citizens Development Business Finance PLC (CDB) colourfully communicates its game plan in achieving the progress and goals it had set for itself. Demonstrating its financial prowess in crossing a landmark LKR 1 billion in operating profit before tax for the first time ever, CDB's business plan or 'name of the game' is underscored by its integrated thinking. The discussion brings forth several defining factors of success and character that make CDB what it is today, brought together cohesively in this second integrated report of the Company.

QFC Regulatory Authority

Regulating a 'game' played on principles

The Regulatory Authority of Qatar has been working since 2005 to create a dynamic and innovative financial regime for the country, built upon international best practice and the particular needs of its financial market. The Regulatory Authority’s annual reports 2010 through 2012 reflect the blending of the best of domestic and foreign ideas and systems with Islamic art over the centuries, absorbing foreign influences while retaining strong and distinctive elements of its own.

The Institute of Chartered Accountants of Sri Lanka

Underscoring the importance of staying relevant

As ‘sustainable value creation’ becomes an increasing public concern, new business models, regulatory regimes and voluntary codes of conduct impinge upon the work of business leaders, comptrollers and accountants. The Institute of Chartered Accountants of Sri Lanka, alive to these developments, had been gearing itself to integrate its offering with new expectations and regimes. This became the theme of its 2013 annual report, substantiated with the requisite non-financial indicators written as a sharp piece of communications and presented in simple yet arresting graphics.

The Lighthouse Hotel PLC

Showcasing sophistication in simplicity

A straightforward report, whose theme is the Jetwing Group’s unwavering commitment to sustainable business practices and inclusive economic development. The visual presentation harmonises with the clean, understated lines of the hotel itself, which was one of the last great works of the late Geoffrey Bawa, Sri Lanka’s greatest twentieth-century architect.


As the country's foremost development oriented commercial bank , NDB Bank chose to showcase its FYE 2014 performance in the context of its ability to move swiftly and seize opportunities in pushing the pace in a resurgent Sri Lanka. Set in a climate of change, the Bank's second integrated annual report makes the case for the fruits of development reaching the citizenry and every man and woman having access to banking services. Produced in print and online, the report effectively paints a broad canvas showing how it balances economic growth with environmental stewardship and social equity.
Industry Recognition

Producing Award-Winning Work for Our Clients

Reports produced by Smart Media The Annual Report Company have been honoured with a number of international awards. Some examples:

269 Awards to date including 16 “Oscars” (Grand Awards) and 82 Gold Awards.

Platinum Achievement Award 2010, 2012 and 2013 - the pinnacle of ARC Awards for the agency that wins the most number of awards for clients in a given year.
The ARC Awards were established by MerComm Inc., USA in 1987 to honour overall excellence in annual reports, as well as to encourage vital writing and imaginative, original design. Submissions are judged by a panel of top-level investor relations executives, financial executives, writers, designers and photographers from over 90 different agencies and corporations around the world.
3 Red Dot Awards to date for excellence in corporate communication design.

The Red Dots are international product and communication design prizes awarded annually by the world-renowned Nordrhein Design Centre in Westphalia, Germany. Red Dot Awards have been presented since 1955 for achievements in a number of categories in the fields of corporate design, advertising, interactive media and sound design.
Contact Us
Smart Media The Annual Report Company (Pte) Limited
16, Raffles Quay
#33-03, Hong Leong Building
Singapore 048581.
+65 69085657
Smart Media (Pvt) Limited
100, Horton Place
Colombo 00700
Sri Lanka.
+94 773745875