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About

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Smart

Built for the future of reporting before the future arrived.

Smart Media has spent nearly four decades anticipating how corporate reporting would change: from digital publishing and HTML reports to digital-first architecture and AI-enabled report interaction.

Who
We Are

A specialist corporate reporting company.

Smart Media is a specialist corporate reporting company focused on annual, integrated, sustainability, and digital-first reporting.

Our work brings together reporting advisory, investor-focused content, design, production, technology, training, and AI-enabled report interaction.

We support listed companies, regulators, capital market institutions and complex organisations across markets.

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Why
we exist

Annual reports should not be painful to prepare or difficult to read.

For nearly four decades, Smart Media has worked to make corporate reporting clearer, more connected, more useful, and more human.

We believe reporting should help organisations explain themselves better, and help readers understand them faster.

Corporate reporting is often treated as a burden: complex, pressured, fragmented and deadline-driven.

But at its best, the annual report can do much more than meet disclosure requirements. It can help a company explain its strategy, performance, governance, risks, sustainability priorities and long-term value creation in one coherent story.

That belief has shaped Smart Media from the beginning.

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Our purpose is simple:

To make the making and the reading of annual reports a joy.

Not because reporting is easy. But because with the right thinking, structure, collaboration, and craft, it can become clearer, more useful and more rewarding for everyone involved.

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Our
evolution

Our journey

The future rarely announces itself.

Smart Media started building for it anyway.

When we invested in native HTML reporting in 1999, corporate reporting remained overwhelmingly print-led. The prevailing assumption was that the online report would always be secondary to the printed document.

We took a different view.

We believed annual reports would become digital-first, searchable, machine-readable, and increasingly consumed through intelligent technologies.

That conviction shaped every major innovation that followed.

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1989

First annual report delivered using early digital publishing tools.

1994

Smart Media formally established.

1999

One of the world's earliest native end-to-end HTML annual reports.

2011

Smart Media becomes greenhouse gas neutral.

2012

Early integrated reporting and video annual reports.

2014

First edition of the Smart Integrated Reporting Methodology.

2019

IFRS Foundation Training Partner for the Integrated Reporting Framework.

2023

Launch of AIPARA, the AI Powered Annual Report Reading Assistant.

2024

Launch of eSmartWorks, Smart Media's structured digital-first reporting platform.

2026

IFRS Foundation Global Training Partner for ISSB Standards.

Globe

Global
delivery model

Built globally. Delivered through one connected ecosystem

Smart Media brings nearly four decades of corporate reporting experience to clients across jurisdictions, sectors, languages, reporting frameworks and time zones.

Over the past 15 years, we have developed a cross-border delivery structure designed for complex corporate reporting engagements, combining centralised specialist capability with distributed collaboration and digital-first workflows.

One hub. Global capability.

Smart Media combines centralised specialist capability, structured digital infrastructure, cloud-based collaboration, cross-functional teams, and distributed execution within one integrated delivery model.

This allows us to support clients across multiple reporting cycles, geographies, languages and stakeholder environments with consistency, speed and control.

Why it works

Reduced fragmentation

Consistency across outputs

Faster review cycles

Scalable specialist capability

Cost efficiency

Continuous evolution

Recognition &
awards

International recognition.

Smart Media’s work has received international recognition across corporate reporting, design, and digital communication.

Awards are not the purpose of reporting. But they can recognise work that makes complex organisations easier to understand.

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3x Platinum Achievement Awards International ARC Awards, USA

94 ARC Awards in a single year Including 25 Gold Awards and 7 Grand Awards

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3 Red Dot Awards Red Dot Design Awards, Germany

After 2013, Smart Media stepped back from active award participation while continuing to support clients who wish to compete internationally.

Our focus remains on helping clients produce reporting that is clear, connected, useful and relevant to their stakeholders.

Climate
Conscious

GHG neutral
since 2011

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Environmental responsibility should be measurable, operational, and credible.

Smart Media became a greenhouse gas neutral organisation in 2011 across Scope 1 and Scope 2 emissions, and Scope 3 emissions where measurable and material.

Since 2009, the Company has supported organisations in measuring and reporting greenhouse gas emissions using the Greenhouse Gas Protocol Corporate Standard.

This experience informs our work in:

Climate-related disclosures

Sustainability reporting

IFRS ISSB Standards adoption

Integrated reporting

ESG communication

Double materiality assessment

We believe climate communication should move beyond broad claims toward measurable, connected disclosures that align sustainability with long-term business resilience.