Case

studies

Case study 2:

The future of reporting, delivered digitally

Client overview

Alef Education, a pioneering AI-powered learning provider listed on the Abu Dhabi Stock Exchange, is transforming education for over 1 million students across the UAE, US, Indonesia, and Morocco. Its flagship platform delivers customised, AI-integrated learning tailored to each student’s pace and potential.

In line with its innovation-led mission, Alef extended these principles to corporate reporting, launching a Digital-First Integrated Annual Report 2024 that reflects its commitment to transparency, engagement, and long-term value creation.

Watch the case study

The reporting challenge

Alef Education needed a reporting solution that would:

Align with its AI-driven, tech-first identity
Address the expectations of diverse stakeholders including investors, educators, regulators, students, and partners
Leverage digital channels to enhance accessibility and engagement
Reinforce integrated thinking and value creation across the business

Our role

Smart Media collaborated with Alef to deliver:

Digital-First report, device-adaptive with PDF-twin for offline use
User-focused narrative with AI-personalised stakeholder journeys
Interactive features such as dynamic search, multimedia, and responsive design
Guided by the IFRS Integrated Reporting Framework to support value creation

Deliverables

End-to-end HTML report (bilingual, mobile-responsive)
Interactive PDF-twin (bilingual)
Print-ready PDF (bilingual)
Two-minute video snapshot (bilingual) for internal and external use
Two-minute corporate video for non-technical audiences including students

What the report achieved

1. Reporting innovation, powered by Alef's DNA

The Digital-First report brought Alef’s capabilities - AI, personalisation, and accessibility - into its corporate disclosures. It created a modern, intuitive experience that reinforced Alef’s digital- native identity.

2. Stakeholder-centric customisation

A multi-channel design allowed each audience - investors, teachers, students, regulators - to access tailored insights easily, boosting trust and engagement across stakeholder groups.

Reflections and relevance

Alef’s 2024 report shows that:

Digital-first sets a new standard for stakeholder experience
Integrated reporting drives internal cohesion and stakeholder alignment
Innovation in education should be matched by innovation in communication

When a company’s reporting reflects its purpose, the result is not just a report - it's a strategic asset.